The Manitoba Forage Council, which is administering the investment for the Canadian Forage and Grassland Association (CFGA), will work to develop forage export markets. Through the development of promotional and technical packages for international buyers, fact finding missions to assess markets, participation at selected trade shows and the undertaking of an economic study on transportation, the funding will help to increase the exports of forage particularly to China, Japan, the Middle East and the United States.
"The Canadian Forage and Grassland Association is thankful for the support to our new association through the AgriMarketing program," said Ed Shaw, Chair of the CFGA and Chair for the Forage Export Committee. "The CFGA is actively working with the forage user groups in Canada to maximize the utilization of forages within Canada."
Canada's forage resources, including both native rangelands and cultivated crops, exceed 700 million hectares, or 70 per cent of Canada's land base. Canada is the third largest exporter of forages, and accounts for approximately 10 per cent of the world market share of international forage shipments. In 2008, Canada's forage exports were valued at $153 million.
This federal investment is provided through the $88 million AgriMarketing program, under Growing Forward, which helps industry associations implement long-term international strategies which include activities such as international market development, consumer awareness and branding, and industry-to-industry trade advocacy.
To find out more about this program, visit: www.agr.gc.ca/agrimarketing.
For more information, media may contact:
Agriculture and Agri-Food Canada
The Office of the Honourable Gerry Ritz